Our customer survey showed amazing health improvements from feeding proper, fresh foods. It’s crazy but most dogs have never eaten what real dog’s really eat! Luckily we've got a pantry full of the good stuff for you.
Vets confirm processed foods are a convenience food at best. To enjoy healthy, happy long lives dogs just need the same fresh, biologically appropriate raw food and meaty bones diet they ate in nature. One day we’ll wonder just how we ever feed our poochy pals anything but real foods.
Our pantry is also stuffed full of proper bow-wow know-how! Use our cloud menu to sniff out what dogs fed themselves when they ate a wild diet or what processed dog foods are really full of! Dig deeper into our Info + Help area and you'll unearth all sorts of tasty tid bits. Good hunting!
Many a treat is not meat, just salts, sugars, flavourings, colourings, fillers and teeth-rotting grains ...and that’s no way to treat a dog! Our treats are all natural, 100% meat so they're the healthy, 'anytime' treat and at supermarket prices they're also super value.
Because our dinners are already packed with fresh, natural ingredients and a wide range of vits&mins and oils, these 100% all natural health supps have only the active ingredients dogs need at certain times of life and not a bunch of filler powders. So they’re healthy on your dog and on your wallet too!

It’s unanimous! Dogs luv raw. It’s commonsense really because that’s how they ate in the wild (no cookers out there). And what dog doesn’t devour a raw bone! The fact is dog’s digestive systems developed around fresh, raw wholefoods which are much more nutritious and more digestible than cooked foods. Think of a lovely juicy rare steak or some succulent sushi and you’ll know just how yummy it is too. Unlike us, dogs have highly acidic stomach juices (PH1) to easily digest meat (and bones!). Chewing raw meat also cleans their teeth and gums the natural way. We only use certified human grade meats, (legally we must label our dinners ’pet food only’ so no nibbling please).
Of course, you can gently heat our meals if your dog’s used to it, but you'll lose some of the nutrients by doing so. Get them onto raw bit by bit and they'll enjoy its health benefits and will soon be begging for more.
Good question! It's tempting not to waste any of our fresh foods when your dogs begging for more but you don't want to over-feed either. So we've put a clever little Feeding Calculator in our cloud menu to work out your dog's individual food needs based on their weight and lifestage.
Once you know how much you need to feed you can go to the Order Now! pages and select the right amount for your dog e.g. 200g/day. There's even a tab at the bottom to remind you of 'your dogs feed need' if you forget it. This way your order will come to you in the right size packs so that you don't waste any.
Oh and if you're worried about freezer space, there's no need; you can break your order down into 1, 2, 3 or 4 smaller deliveries. That way you can still benefit from the convenience and value of ordering once a month.
Getting a puppy dog is a such joy but an unhealthy dog can soon become stressful and expensive. A diet of healthy real food is especially important in the first year of your puppy's life because the nutritients they need are in their natural biologically available forms and so are easily digested by their young systems. It's just commonsense that the better their diet the better their longterm health will be and the lower your vet bills will be! As a puppy’s new parent you'll know that you are feeding them the way their real mother and father would have with a healthy, natural, meat-based diet. By not changed their natural diet to include inappropriately high levels of grain and a bunch of other nasties (as modern processed foods do) there’s no question about whether it’s a naturally nutritious diet or not. Our Modern Processed Dog Food pages shed more light on this commercial alternative to feeding a proper ‘nature real’ diet.
Also helpful are our cute little puppy pages! They explain what pups need, how pups ate in nature and how best to care for them including a homemade puppy food recipe. There's even a puppy names section. Good luck ...and don’t forget to hide your slippers!
Please, please, take one thing away today and embrace the majesty of the raw meaty bone! They are the most complete food for dogs, providing for almost all of their needs. We’re not talking dried up, dangerous dinosaur bones that break teeth and splinter but succulent, nibbley, knawable, and digestible smaller, softer bones. They’re packed with essential calcium and loaded with marrow and vits&mins to name but a few benefits.
But bones are truly super because they safeguard your dog's health needs by keeping their teeth and gums clean. It’s estimated that up to 80% of dogs over 3 years today are affected by periodontal disease (bad teeth and gums). Whilst dried kibble claims to improve oral health in dogs it's only proven better than a wet food diet. Dogs can’t properly process the sugars created in the mouth by grain-based processed foods and long-term this may allow bacteria to travel through the damaged gums into other parts of the body where they could cause serious, even fatal, health issues. Bones though, are Ma Nature's doggie toothbrush and also help produce nice firm stools that clean the anal passage -which is good to know!